ADVERTISING AT WAR BUSINESS CONSUMERS AND GOVERNMENT IN THE 1940S INGER L STOLE

Business, Consumers, and Government in the 1940s The advertising industry's rise to power, in war and peace Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry.
UI Press | Inger L. Stole | Advertising at War: Business
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Advertising at War: Business, Consumers, and Government in
Exploring how New Dealers and consumer advocates such as the Consumers Union battled the advertising industry, Advertising at War traces the debate over two basic policy questions: whether advertising should continue to be a tax-deductible business expense during the war, and whether the government should require effective standards and
UI Press | Inger L. Stole | Advertising at War: Business
Advertising at War Business, Consumers, and Government in the 1940s. The advertising industry's rise to power, in war and peace. Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the
"Advertising at War: Business, Consumers, and Government
Stole, Inger L. Advertising at War: Business, Consumers, and Government in the 1940s. Urbana, Illinois: University of Illinois Press, 2012. 280 pp. $30. When the advertising industry entered into World War II, it remained on the defensive, under attack from consumer activist groups and government
Advertising at War: Business, Consumers, and Government in
During the war, there were ongoing tensions between advertisers, regulators, and consumer activists. It was advertisers who turned a situation, that should have been disadvantageous to them, into an opportunity to cement their place in a postwar society defined by advertising and the consumer products it promoted.Cited by: 14Publish Year: 2012Author: Inger Lisbeth Stole
Advertising at war: business, consumers and government in
IngerStole, Advertising at War: Business, Consumers, and Government in the 1940s (Urbana: University of Illinois Press, 2012, $30). Pp. 280. isbn978 0 2520 7865 1. - Volume 48 Issue 2 -
Advertising at War: Business, Consumers, and Government in
Advertising at War: Business, Consumers, and Government in the 1940s, Inger L Stole. Champaign: University of Illinois Press, 2012. Jennifer M. Black. University of Southern California. Search for more papers by this author. Jennifer M. Black. University of Southern California.Author: Jennifer M. BlackPublish Year: 2013
Advertising at War: Business, Consumers, and Government in
Advertising at War challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930s
Advertising at war : business, consumers, and government
Prelude to war --Advertising navigates the defense economy --The initial year of the Advertising Council --The consumer movement's return --Advertising, Washington, and the renamed War Advertising Council --The increasing role of the War Advertising Council --Peace and the reconversion of the Advertising Council. Series Title:
Inger L. Stole. Advertising at War: Business, Consumers
Nov 25, 2013Despite her claim that “advertising and consumer issues that emerged with the war conditions [have remained] largely undocumented” (p. 1), the literature on these topics is actually quite extensive and has traced the main contours of advertising's journey through the war rather convincingly.Author: Gerd HortenAuthor: Horten, GerdPublish Year: 2013