Brand Essence Wheel - SmartDraw Create brand essence wheel like this template called Brand Essence Wheel in minutes with SmartDraw. SmartDraw includes brand essence wheel templates you can customize and insert into Office. SmartDraw includes brand essence wheel templates you can customize and insert into Office. Brand essence model - Wheel diagram | Circle Spoke Diagram Brand essence model - Wheel diagram. "Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by..