Make Your Business Case for Attending Industry Conferences Oct 05, 20123. Write a short business case for how attending these sessions and meeting these people will help you contribute to the organization’s strategy. Use this business case to make your request for attending the meeting. For example, part of your business case might read as follows: “At present, our organization is highly focused on cost savings.[PDF] Justification for attending a conference Justification for attending a conference If you need to get approval from your manager or training department to attend one of our events, then the following tips have been put together to help you put your business case forward. We have also put a letter together that you can use as a basis for your attendance request.
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