CONSUMER BEHAVIOR PEARSON
MyMarketingLab for Consumer Behavior is a total learning package. MyMarketingLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and exams–resulting in better performance in the course–and provides educators a dynamic set..
Consumer Behavior: Buying, Having, and Being - Pearson
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Consumer Behavior - Pearson
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Consumer Behavior, 12th Edition - Pearson
Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research.Format: On-line SupplementISBN-13: 9780134734941
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