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Amazon: boone contemporary marketing
Contemporary Marketing 14th Edition by Boone, Louis E.; Kurtz, David L. published by South-Western College Pub Hardcover
Contemporary Marketing 14th Edition by Gene Boone -Test
Contemporary Marketing 14th Edition by Gene Boone -Test Bank Sample Test Chapter 3—The Marketing Environment, Ethics, and Social Responsibility . TRUE/FALSE . In addition to planning for change, marketers must set goals to meet concerns of customers, employees, shareholders, and members of the general public.
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Contemporary Marketing, 17th Edition - Cengage
CONTEMPORARY MARKETING, 17th Edition, is the proven, premier teaching and learning resource for foundational marketing courses. The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers.
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