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Global Marketing: Kate Gillespie: 9780765642950: Amazon
She has served as chair of the Global Marketing Special Interest Group of the American Marketing Association, and her research has appeared in top academic journals in the fields of international business, marketing, and area studies. H. David Hennessey is professor (emeritus) of marketing and international business at Babson College, USA.Cited by: 287Publish Year: 19954.3/5(6)Price: $61
Global Marketing - Kate Gillespie, H. David Hennessey
Feb 02, 2010Written for an undergraduate audience, but also successfully used in post-graduate courses, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. GLOBAL MARKETING offers balanced coverage of developed and developing markets, including insights into the often-overlooked markets of Africa, Latin America, and 2/5(1)
Global Marketing: 4th Edition (Hardback) - Routledge
This textbookintroduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level.
Global Marketing: An Interactive Approach: Kate Gillespie
Global Marketing: An Interactive Approach [Kate Gillespie, Jean-Pierre Jeannet, H. David Hennessey] on Amazon. *FREE* shipping on qualifying offers. Created specifically for undergraduate students, this concise text covers the essential concepts of global marketing with the aid of extensive real-life examples and cases. It offers balanced coverage of developed and developing marketsPrice: $5Format: HardcoverAuthor: Kate Gillespie
Global marketing (eBook, 2015) [WorldCat]
Get this from a library! Global marketing. [Kate Gillespie; Hubert D Hennessey] -- This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on
9781439039434 - Global Marketing by Kate Gillespie; H
Global Marketing by Kate Gillespie, H. David Hennessey and a great selection of related books, art and collectibles available now at AbeBooks.
Global Marketing 4th edition - Chegg
This textbook introduces students to the important concepts of global marketing today, and their managerial implications. Designed to be shorter than many other textbooks, Global Marketing focuses on getting to the point faster. Increasingly, marketing activities must be integrated at a global level.Book Edition: 4th Edition[PDF]
Global Marketing Fourth Edition - GBV
Global Marketing Fourth Edition Kate Gillespie and H. David Hennessey 13 Routledge § % Taylor & Francis Croup NEW YORK AND LONDON
Marketing Chapter 5 Flashcards | Quizlet
Even though it is not actively involved in global marketing, Hennessey Enterprises, a U.S.-based business, agreed to sell two thousand of its stress-reducing products to a distribution company in Norway. This would be an example of direct investment.
ISBN 9780765642950 - Global Marketing 4th Edition Direct
Find 9780765642950 Global Marketing 4th Edition by Gillespie et al at over 30 bookstores. Buy, rent or sell.
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