[PDF] Starbucks Green Apron - SFU the Starbucks name and re-branded his existing cafes. Schultz quickly expanded the brand and focused on emulating the espresso cafe experience common in Italy. Soon, the North American market warmed to this new experience, resulting in the global juggernaut that Starbucks is today. Green apron is a proposed delivery service set to debut in 2015.[PDF] The Starbucks Experience - josephmichelli Starbucks leadership has mastered a way to do both. Leadership has encouraged their employees to ‘make Starbucks their own,’ while providing exacting standards on operational issues with all the necessary operations manuals and documentation. One way they have done this is through a small pamphlet entitled The Green Apron Book.