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INTERNATIONAL BRAND VALUATION MANUAL


The International Brand Valuation Manual: A complete
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for[PDF]
The International Brand Valuation Manual - Buch
The international brand valuation manual : a complete overview and analysis of brand valuation techniques and methodologies and their application / by Gabriela Salinas. p. cm. Includes bibliographical references and index. ISBN 978-0-470-74031-6 (cloth) 1. Branding (Marketing) 2. Brand name products. 3. Valuation. I. Title. HF5415 2009[PDF]
International Brand Valuation Manual PDF
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The International Brand Valuation Manual - MAFIADOC
The International Brand Valuation Manual A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications Gabriela Salinas)WILEY A John Wiley &. Sons, Ltd., Publication Contents LIST OF FIGURES AND TABLES FOREWORD ACKNOWLEDGEMENTS INTRODUCTION 1 THE CONCEPT AND RELEVANCE OF BRAND 1.1 THE CONCEPT OF BRAND
The International Brand Valuation Manual: A complete
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation.
The International Brand Valuation Manual - usuchsuche
Free shipping, Download From Seller/Antiquarian The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation.
The International Brand Valuation Manual - Valuation
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation
The International Brand Valuation Manual | Wiley Online Books
The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial[PDF]
The International Brand Valuation Manual - gbv
The International Brand Valuation Manual A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications Gabriela Salinas) WILEY A John Wiley &. Sons, Ltd., Publication. Contents LIST OF FIGURES AND TABLES xiii FOREWORD xix ACKNOWLEDGEMENTS xxiv INTRODUCTION xxvi
Brand Valuation Method and Process - The International
Oct 09, 2015How to Cite. Salinas, G. (ed) (2012) Brand Valuation Method and Process, in The International Brand Valuation Manual: A Complete Overview and Analysis of Brand Valuation Techniques, Methodologies and Applications, John Wiley & Sons, Inc., Hoboken, NJ, USA. doi: 10/9781119206408
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