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Oct 05, 2017Principles of Marketing 16th edition is another book on marketing. Gary Armstrong and Philip Kotler are the book authors. Marketing an Introduction is also written by both authors jointly. Published under Pearson, the 16th edition is a revised and expanded text. It explains the in-depth procedure of marketing strategy.
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Jan 11, 2018Principles of Marketing helps readers master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help individuals understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer 4.4/5(18)Price: $220Brand: Philip T. KotlerAuthor: Gary Armstrong
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Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Presenting fundamental marketing information within an innovative customer-value framework, the program helps students understand how to create value and gain loyal customers.Availability: This title is out of print.ISBN-13: 9780133084047Format: ClothOnline purchase price: $281
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Principles of Marketing 16th edition is another book on marketing. Gary Armstrong and Philip Kotler are the book authors. Marketing an Introduction is another joint work by both authors.Author: Umer Sarwar
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Description. Test Bank Principles of Marketing 15th Edition Philip Kotler, Gary Armstrong Readers interested in an overview of marketing strategies and techniques. Learn how to create value and gain loyal customers. Principles of Marketing helps current and aspiring marketers master today’s key marketing challenge: to create vibrant,..5/5(1)
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For Principles of Marketing courses that require a comprehensive text Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers.Availability: This item is out of print and has ISBN-13: 9780133795028Format: Cloth
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