refers to the schematic memory of a brand. poor” at recalling the details behind that all-important brand recognition. In fact human memory is often tuned towards remembering gist-based schematic. A. as a premium brand of saba, identified by a weight and measure stamp on the fish. Schematic Memory Of A Brand - WordPress Is this answer helpful?Thanks!Give more feedbackThanks!How can it be improved?How can the answer be improved?Tell us how Chapter 9 Flashcards | Quizlet Brand image refers to the semantic memory of a brand. True Successful brand leverage generally requires that the original brand have a strong positive image and that the new product fit with the original product on the each of the following four dimensions: complement, substitute, transfer, and image. Ch. 9 - Learning and Memory Flashcards | Quizlet is any change in the content or organization of long-term memory or behavior and is the result of information processing. consumer behavior. is largely learned behavior. short-term memory aka working memory. is that portion of total memory that is currently activated or in use.